How to treat excessive hair loss, free ebook for Windows. If you look in the mirror and are unhappy with your receding hairline or that bald spot that is starting to creep up around the crown of your head, you don't have to stand by and watch it happen. As we get older, both men and women experience some hair loss. Its a normal part of the aging process. Called Androgenetic Alopecia, it accounts for 95 percent of all hair loss. Androgentic Alopecia often runs in families and affects some people more than others. In men it is often referred to as Male Pattern Baldness. It is characterized by a receding hair line and baldness on the top of head. Women, on the other hand, don?t go entirely bald even if their hair loss is severe. Instead, hair loss is spread out evenly over their entire scalp.